KEY CAPABILITIES
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A PROVEN HISTORY OF EXCELLENCE IN GROWTH CONSULTING
At Quattro, we don’t try to be good at everything. But we’re very good at one thing: Growth.
Quattro’s management consulting services help our healthcare clients find and assess pathways for new growth. This expertise is rooted in decades of focused experience and our unwavering commitment to excellence.
GROWTH STRATEGY
For nearly three decades, Quattro has focused on helping healthcare clients navigate competitive environments, identify new opportunities, and accelerate growth.
With Quattro, you can count on our experience and creativity to help you clear up uncertainty and chart a path to sustained growth with winning competitive strategies.
OPPORTUNITY ASSESSMENT AND SIZING
It is notoriously easy to be too optimistic about growth forecasts for biotech or medtech products.
But it’s equally unhelpful to be overly conservative. When Quattro evaluates business development, investment, or growth strategy opportunities, we are above all realistic and objective. When it comes to growth, we have years of experience in carefully dissecting how and when products will actually be used. Or when they won’t.
PHYSICIAN SEGMENTATION
Quattro helps clients see how growth can be maximized by revealing differences in opportunity across physician types.
At the heart of this is Quattro’s acclaimed physician segmentation. First, we build a thorough knowledge base, coupling one-on-one physician interviews with quantitative practice data. Then we mine this information for patterns in usage and decision-making. You can depend on Quattro to seek and uncover segment-specific pathways to real growth among physician customers.
PSYCHOGRAPHIC MESSAGING AND MARKETING
At Quattro, we have a bedrock commitment when it comes to learning from physicians: We Listen. Very Carefully.
This means you can rely on us to know how physician customers think, in particular their attitudes, either rational or emotional, about your products and those from competitors. Equipped with psychographic profiles for physician segments, Quattro unlocks growth by crafting unique messaging and marketing tactics customized for each segment.
CUSTOMER TARGETING AND MARKETING STRATEGY
Optimizing the effectiveness of growth strategy means having a properly focused marketing team and a properly targeted field salesforce.
At Quattro, we make growth plans practical and implementable. Understanding physician customers comes first. Then for key segments, we develop prioritized plans for marketing programs along with account classification probes for field sales. When this is an appropriate part of our charter, we can help ensure that the organization is aligned, guided by key actions that can deliver growth.
M&A AND LICENSING EVALUATION AND PLANNING
Given the breadth of Quattro’s industry experience, we are well-equipped to deliver rigorous, quantified assessment of opportunities for licensing or acquisition.
Customer insight is key, Quattro’s understanding of how physicians make decisions can reveal synergies that might otherwise be missed. For broader M&A strategy needs, Quattro also assists clients in long term acquisition planning and targeting that integrates organic growth with acquisition strategy.